Off the shelf frames are so last year

No drama, easier than IKEA photo frames in any size or colour.We promise!


First batch shipping in April 2025


Why use AnyFrame?

Reshape-able

AnyFrame photo frames can be resized to any size you like. Be it your child's drawing made at school or the masterpiece that you drew on the napkin at a coffee shop.When you want a bigger frame just reuse you existing AnyFrame's parts. No wastage, just buy the specific component you need

Relocate-able

A photo on a desk should be wall mountable, why not? With AnyFrame you take your photo from the desk to the wall and back easily and without change.AnyFrame photo frames are made from rigid, lightweight plastic, just 100 grams for a 4x6 inches frame.

Fun-able

Let's be honest - wood finish frames are so boring and dull. And so monochromatic.Not with AnyFrame. Have fun building them, make it colourful, add different colours on the same frame or add a LEGO plate to hold other LEGO blocks on it - Make it pop!


The AnyFrame System

An AnyFrame photo frame consists of a set of parts that can be assembled like a simple jigsaw puzzle or building blocks. Each part interlocks with another to form the photo frame. Each part type is interchangeable and comes in different colours and materials which enables you to assemble the frame in any size or colour.

As explained in the video, combining the parts in various combinations gives you the flexibility to make frames in various colours and sizes. See the video here

There are three categories of components for AnyFrame

Beams

These parts form the base foundation of the frame that hold the frame plates. They are fixed for a given frame unless you resize the frame.

Plates

Form the visible part of the finished photo frame. These attached to the slots on the top of the beams to hold the photo and its glass frame in place. They are interchangeable and come in many colours.

Holders

These are used for securing the frame or attaching things to it. Attachment for the mounting on the wall and/or displaying it on a desk are
available.


Components of AnyFrame

Every photo frame in any frame consists one or more of the following components based on the frames size and colour.

L-shaped Corner Beam

These beams form the base corners of the photo frame. Since they are corners, you need four corner beams for every photo frame.These form the back base on which the photo rests and the frame plates are placed on it. They are not visible when viewed from the front of the finished frame.Dimensions of the inside L: 5 cm x 5 cm

Straight extension Beam

These beams form the extension for a photo frame. You add these beams in pairs to extend any side of the frame.These form the back base on which the photo rests and the frame plates are placed on it. They are not visible when viewed from the front of the finished frame.Dimensions of inside rail: 5 cm in length

L-shaped Frame Plate

These plates slot into the top of the corner beams holding the picture and its glass in place. They form the border of the photo frame visible and go on top of the above L-shaped beam.These come in multiple colours and material and can be used interchangeably with any order slot

Straight Frame Plate

Straight frame plates fill most of the base frame. They cover the beam from corner plate to another corner plate. They form the visible part of frame sitting on top of the base beams.They come in multiple colours and material. They are modular can slotted into beams easily.

Wall Hook

Used for mounting the frame on the wall. Easiest to use a Command Strip to attach it to the wall. Holes are also provided if you want to attach it to the wall with a nail or a screw.

Desk Peg

Attached to the back of the frame, pegs are used to make the AnyFrame a desk frame. You may need one or two based on stability required for the frame.


Join the waitlist

People are excited about AnyFrame for their unusual sized photos and paintings.We launch in April of 2025.By registering with your email address, you become eligible for early release discounts. We take privacy very seriously and will not sure your email with anyone. Review our Privacy Policy

By providing your email you accept to be included in our newsletter and product updates

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Thank you!

You are helping us estimate our demand and in turn we promise to offer you a discount at launch.If you like this, please do share this website with others on your social channels or just send the link to it.

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Our Privacy Policy

Updated on: 5th Jan 2025

BACKGROUND:
AnyFrame Store understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, AnyFrame Store (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested when you submit your contact details such as email in the form on our site.1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” means an account required to access and/or use certain areas and features of Our Site;“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14, below; and2. Information About Us
Our Site is owned and operated by Curious Angle, a limited company registered in England under company number 16158944. Registered address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
4. What Is Personal Data?
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.5. What Are My Rights?
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.b) The right to access the personal data we hold about you. Part 13 will tell you how to do this.c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.e) The right to restrict (i.e. prevent) the processing of your personal data.f) The right to object to us using your personal data for a particular purpose or purposes.g) The right to withdraw consent. This means that, if [we are] OR [I am] relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.h) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.i) Rights relating to automated decision-making and profiling.
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. we would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.6. What Data Do You Collect and How?
Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below, using the methods also set out below. Please also see Part 14 for more information about our use of Cookies and similar
- Your email address collected via a form that is entered by you to join our waitlist, newsletter or subscription
- Your social profile collected via your interaction with anyframe.store on social media platforms such as Facebook, Instagram, X, Pinterest and any others.
7. How Do You Use My Personal Data?
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following list describes how we may use your personal data, and our lawful bases for doing so:
- Communicating with you: Your email address to letting you know of the products or services you provided for shipping, returns or confirmation
- Supplying you with information by email that you have opted-in-to (you may opt-out at any time by unsubscribing on the emails we send you: Your email address
letting you know of the products of services you showed interest for such as our launch plan, products that are being release when you put yourself on the waitlist for.
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information, news, and offers on our products OR services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.Third Parties (including Google, YouTube, Facebook, Instagram) whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
8. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
- Email address: For a year after which we request a confirmation of us holding your data.
9. How and Where Do You Store or Transfer My Personal Data?
We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.
10. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to the following exception[s].
If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.11. How Can I Control My Personal Data?
11.1 In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails.
11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.12. Can I Withhold Information?
You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy https://anyframe.store/#privacy-policy].
13. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 2 weeks and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
14. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: [email protected]
Postal Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.
15. Changes to this Privacy Policy
We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

AnyFrame logo with name

Resizable DIY picture frames in any size or shape

Say goodbye to fixed sized frames - make personalised picture frames to celebrate your unique life!


Join the wait list

By providing your email you consent to subscribing to AnyFrame newsletter and updates.We don't share email addresses with anyone. We take privacy very seriously. Read our Privacy Policy


Launching April 2025

AnyFrame picture frame self build animation

See how to assemble AnyFrame